Atlantic Wireless is the world class owner and operator of U.S. Cellular retail stores. Our retail stores are operated with the highest standard of excellence where we treat our customers like family. The purpose of the Atlantic Wireless Store Experience is to inform, illuminate and inspire. We are proud to tell you that Atlantic Wireless is a Christian company (of course He does own it all anyway) and is operated on Christian principles. “Whatever you do, work at it with all your heart, as working for the Lord, not for men.” (Colossians 3:23) Christianity is the spiritual foundation upon which we established Atlantic Wireless. As an outward expression of this belief, Atlantic Wireless tithes 10% of its net income to be used for ministry work. We have been stewarded by God with this company and its employees. Therefore, we will impact peoples lives for Christ. We are accomplishing this by being intentional with ministry in our company. Although we believe this is right for our company, we respect and employ people of all religions. Do we hire only Christians? Absolutely not. We celebrate diversity and treat people with respect just like Jesus.

Our Leadership Team is driven by a unique, servant leadership style, that all of our leaders use every day. This is based on Matthew 7:12 “So in everything, do to others what you would have them do to you,…”. We therefore believe in “coaching” our associates. Our leaders focus is to coach, council, and develop their direct reports. We do not manage with fear. This style has enabled us to fuel an incredible culture that people love. Thats right they actually LOVE coming to work…can you imagine?

Brandon Tate

CEO and ambassador for Christ

Atlantic Wireless

Get Fit Program

We go beyond the call in serving our associates (our employees) and they need to know we care about them. The Get Fit program does just that by focusing on three areas; physical, financial, and spiritual.

PHYSICAL: The physical part of the program comes alive with our “Fit Bit $10,000 challenge”. We subsidize the cost of Fit Bits for our associates. The top ten associates with the most steps win $100 each month. We even included spouses. Thats right, the top three couples with the most steps win $200 per month. We also have a “Couch To 5k” challenge. Our Director of Sales is training ten associates to run a 5K. How awesome is that?!?!

FINANCIAL: We are launching the Dave Ramsey Financial Peace University for our associates. We subsidize the cost of the program and our Director Of Training is facilitating it. To take the financial part of Get Fit program to the next level we created our Care Committee. This is a committee with access to $10,000 that will pay for associate emergencies. Our associates can even contribute to the program and Atlantic Wireless matches the funds.

SPIRITUAL: We are going to have in store lunch and learns where associates get a free lunch and do a bible study in a small group.